Friday, March 3, 2017

The Los Angeles Rams Weekly

Rams Announce New Helmet with Fan Vote
Between 1964-72, the Los Angeles Rams wore all blue and white uniforms, including white horns on their helmets.  Many Rams Legends donned these blue and white helmets, including the “Fearsome Foursome” of Rosey Grier, Merlin Olsen, Deacon Jones, and Lamar Lundy, and the great quarterback Roman Gabriel.

In their inaugural season back home as the Los Angeles Rams, the team brought back these legendary blue and white helmets in their Thursday Night game at Seattle.  Following a great response from their fans, the Rams are proud to announce the return of the white-horned helmet for the 2017 season.

The Rams are seeking their fans’ help with a decision on the new helmet, specifically the face mask color. In 2017, the team will pair its historic white-horned helmet with a blue or white face mask.

The helmet change comes as the team continues to evolve their uniforms.  Last season, the Rams wore white uniforms at home as a modern nod back to the team’s history in the Coliseum and Los Angeles.  It was announced yesterday that in 2017 the team will wear white pants with either one or two blue stripes, a decision that was put up for a fan vote.

The Los Angeles Rams full 2017 uniform will be revealed on Thursday, March 2.

The team is continuing to explore a full rebrand, including new uniforms, that will be unveiled in 2019.

In 2017, the  new helmet will have white horns. { }

Help us take the next step by deciding the face mask color.

Rams Unveil Uniforms for 2017 Season. The Los Angeles Rams unveiled today their home uniform for the 2017 season.
In 2017, the Los Angeles Rams will once again wear white uniforms at home as a modern nod back to the team’s history in the Coliseum and in Los Angeles.  The Rams will wear a white-horned navy helmet with a white face mask.  The pants will be white with one navy stripe down the side.  No design changes are being made to their jersey which will remain the white jersey with navy and gold accents that they wore at home in 2016.

Earlier this week, the Rams announced they were evolving their uniforms for 2017 and asked the fans for feedback.  Fans voted through Rams social media handles on Twitter (@RamsNFL) and Facebook (@Rams) between one and two stripes on the pants and between a white and navy face mask for the helmet.  More than 90,000 fans voted over the past 48 hours.

The Los Angeles Rams’ original blue white-horned helmets, accompanied by a grey face mask, were worn between 1964 and 1972.  Many Rams Legends donned these classics, including the “Fearsome Foursome” of ROSEY GRIER, DEACON JONES, LAMAR LUNDY and MERLIN OLSEN, and quarterback ROMAN GABRIEL. 

“This just goes to show all the hard work my teammates and I put in while wearing those uniforms isn't forgotten,” said Gabriel. “We loved those uniforms and wore them with pride. I know the current players will wear their uniforms, especially the white horns, with just as much pride."

The Rams re-introduced these iconic helmets last season for their Thursday Night Football game at Seattle and the great response from their fans inspired the choice to wear them this coming season.

For their inaugural season back home in Los Angeles, the Rams last year introduced a new tradition of wearing white uniforms for home games.  The jersey and pants were white with navy and gold accents, while the helmet was navy with a gold horn and navy facemask. 

The team is currently exploring a full rebrand, including new uniforms that will be unveiled in 2019 to coincide with the opening of the new LA Stadium and Entertainment District at Hollywood Park.
Rams Uniforms Through the Years.

A satirical look at more than 75 years of Football's Rams history, combined with discussions of American Exceptionalism and almost 50 years of personal experience in the life of a Rams Fan. The history parallels and intertwines life to form a humorous, yet serious look at American HistoryWorld History, an American Football team, and Political Science.