In
2013, most people didn't know that much of the world's angora wool came from
factories like this, where rabbits were kept in awful conditions and workers
regularly ripped the fur right out of their skin. But when PETA revealed
undercover footage of the abuse, it changed everything.
Millions of
people around the world saw the video, were outraged, and sprang into action.
They contacted companies selling angora wool and demanded that they stop. And
most of the world's biggest brands listened and took action. Companies that
wouldn't listen saw protests, news coverage, and online campaigns spread by
celebrities and the media.
The millions who watched, spoke out, and
demanded that retailers take cruelty off their shelves started a movement, and
one by one, most of the world's largest retailers banned angora wool. The huge
industry that once caused so much harm has been crippled beyond repair. For
angora rabbits, the world has truly changed, and this is just the beginning.
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